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Category Archives: SEO

Search Engine Optimization

Stop Making the 6 Biggest SEO Mistakes

Within search engine optimization (SEO) there are plenty of mistakes that people make that they need to stop making. So if you do any of the following, it’s time to stop, especially if you want a new beginning for your SEO in 2011.

1. Home is Not Where the Traffic is

Sure, it’s your home page, but that doesn’t mean that you want it to rank for the word “home.” Unless you’re a real estate company or a homebuilder, it makes no sense to call your home page “Home” — and even then you’d want to expand that out with other terms that cover your business.

Your home page should be targeted to the primary terms that you’re trying to rank for. For example, if you’re a plumber, your home page title should target your plumbing services in your locality.

2. Moving the Staging Robots.txt to the Production Site

This issue happens more often than it should. If done correctly, your staging server’s robots.txt should block all spiders from crawling the site.

However, when the code is pushed live the robots.txt shouldn’t move with it. I’ve seen large sites experience a sudden dip in traffic after release, all due to the spiders doing exactly what they’re being told to do: not to index the production site — you know, the place where you used to make money…

The reverse of this is also an issue: Not blocking the spiders from the staging server. Once a link to a staging server appears in the wild, all bets are off. The staging server will then be indexed, you’ll have duplicate content issues, and the world can see what you’re up to.

Make sure to block spiders from indexing the staging server, and let them in where you want them to be on the production site. The easiest way to do this is to make sure that it’s added in as a step in your QA checklist.

Read the rest of this entry »

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Posted by on March 18, 2011 in SEO

 

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5 Ways to Ruin Your eCommerce Website

We’ve had a lot of questions on the forums recently about how website owners can make sure that their websites are up to scratch and serving their purpose of attracting business and facilitating sales.

To help you learn the dos and don’ts of eCommerce websites, I’ve listed the top 5 ways you can actually ruin your chances of making a sale on your eCommerce website so you will know what to avoid in order to makes more sales!

1. Don’t display shipping costs and information. This is a big one that I see too often on eCommerce websites.

Shipping information is something that all potential buyers want to see before they commit to buying. Make sure you display shipping information clearly. Read the rest of this entry »

 
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Posted by on March 11, 2011 in SEO

 

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